In this installment of the “I’m Flexible” series, Ben Wright, Global Head of Partnerships at The Instant Group, speaks with Jessie Glew, CEO and COO of leading Australian coworking brand, WOTSO.
In the eighth installment of the I’m Flexible podcast, Ben and Jessie re-connect virtually after an in-person visit in Australia. They delve into how WOTSO became a leading owner and operator of flexible workspaces in Australia, flex valuation, healthy spaces, and WOTSO's unique focus, among other topics. WOTSO is an Australian owner and operator of flexible workspace; they run 26 locations across Australia and New Zealand and they cater to startups and SMBs.
Jessie shares a thought-provoking take on the origins of coworking, arguing that no single person invented it—it evolved over time. Plus, the fun stuff: her favorite sport, Australian band, and vegemite v. marmite!
Want to tune into the full conversation? Click the button on the right to hear firsthand insights from Jessie Glew.
If you’re short on time, you can explore the key highlights by watching the videos below.
From Property to People: WOTSO’s Biggest Shift
Jessie explains how WOTSO transitioned from a traditional property company to an operational business, focusing more on people than just buildings.
The Hidden Value of Flex Space in Real Estate
Jessie highlights the challenge of real estate valuation when it comes to flex spaces and how the industry hasn’t caught up to their revenue potential.
Why WOTSO Owns AND Operates"
WOTSO started in flex space to fill its own vacancies post-GFC, but it evolved into a solution for landlords looking to activate their spaces.
How WOTSO is Reinventing Coworking
Jessie shares how WOTSO’s expansion into health and kitchen flex spaces is tapping into new markets and driving business innovation.
The Suburban Advantage: WOTSO’s Unique Focus
Unlike most coworking brands that target CBDs, WOTSO is thriving in suburban and regional markets—and Jessie explains why.
Who Really Invented Coworking?
Jessie shares a thought-provoking take on the origins of coworking, arguing that no single person invented it—it evolved over time.